Web and Social Media Marketing Manager
With headquarters in the Chicago area, we are replicating Peace Centers throughout the U.S.
and globally. We are using different engagement channels to reach target customers and franchisees for
spreading our peacemaking and education programs.
We have an exciting opportunity for a passionate Web and Social Media Marketing Manager. The
Social Media Marketing Manager will also project manage the workflow and execute on campaigns using a full
array of web and social media tools and services.
The ideal person must be energetic, creative, an excellent writer and internet-savvy; immersed in what it means to
"live life online". Those with daily use of twitter, blogs, message boards and social networks are preferred. We
would also prefer those who are active within social media community, perhaps a blogger or writer for a leading
Social Media magazine.
He or she will also develop business cases, marketing plans and proposals for implementing integrated website and
social media solutions that assist and support our corporate vision and franchisees. This person is a strong
collaborator and team player that can function in an environment of
volunteers. Compensation is negotiable and performance-based.
The Web and Social Media Manager will help develop and implement our Web and Social Media Strategy, developing
brand awareness, generating inbound traffic and encouraging product adoption. This role coordinates with and
informs our Marketing and PR initiatives to ensure consistency in voice and cultivating a social media referral
Design a beautiful, user friendly website. Determine what other sites the company and its affiliates need. Help
secure the resources to execute that.
Develop and implement the social media strategy, ensure its effectiveness and encourage adoption of relevant
social media techniques into the corporate culture and into all of the company’s products and services
in the field
Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial,
community-outreach efforts, press-releases, promotions, and ensuring that social media tools (for ex. FB
connect, Sharing buttons) are kept up to date.
Manage presence in social networking sites including Facebook, Twitter, and other similar community sites,
posting on relevant blogs, and seeding content into social applications as needed
Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where
Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the
Lead the team to spark excitement and conversation with franchisees and customers surrounding our objectives.
Lead the team to pitch bloggers and other key thought-leaders
Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report
on effectiveness of campaigns in an effort to maximize results
Regularly feed back insights gained from social media monitoring to the Marketing and Executive team, to help
them evolve their strategies in a timely fashion
Take responsibility for the Social Media team and create an environment of excellence
Monitor trends in social media tools, trends and applications; maintain up to date cutting edge knowledge
resources on all new and developing Social media trends.
3-4 years online marketing experience with a strong focus on Web 2.0 technologies; Have a good knowledge of principles of SEO.
Must be an enthusiastic and avid social media junkie
Strong project management or organizational skills
Effective people management skills especially in a volunteer environment.
In-depth knowledge and understanding of social media platforms and their respective participants (Facebook,
Digg, YouTube, Twitter, Flickr etc.) and how they can be deployed in different scenarios
Team player, with the confidence to take the lead and guide others
Must be enthusiastic about our mission, values, and franchise vision
Command of the English language – excellent written and oral communication skills required.
Public relations, Marketing, Sales, and Community Management experience, a plus, especially in a nonprofit
Please send an email with resume and compensation proposal to email@example.com
All finalists for the position are required to undergo a background and credit check. No