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Web and Social Media Marketing Manager

The Opportunity

With headquarters in the Chicago area, we are replicating Peace Centers throughout the U.S. and globally. We are using different engagement channels to reach target customers and franchisees for spreading our peacemaking and education programs.

We have an exciting opportunity for a passionate Web and Social Media Marketing Manager. The Social Media Marketing Manager will also project manage the workflow and execute on campaigns using a full array of web and social media tools and services.

The ideal person must be energetic, creative, an excellent writer and internet-savvy; immersed in what it means to "live life online". Those with daily use of twitter, blogs, message boards and social networks are preferred. We would also prefer those who are active within social media community, perhaps a blogger or writer for a leading Social Media magazine.

He or she will also develop business cases, marketing plans and proposals for implementing integrated website and social media solutions that assist and support our corporate vision and franchisees. This person is a strong collaborator and team player that can function in an environment of volunteers.
 Compensation is negotiable and performance-based.

Job Specification

The Web and Social Media Manager will help develop and implement our Web and Social Media Strategy, developing brand awareness, generating inbound traffic and encouraging product adoption. This role coordinates with and informs our Marketing and PR initiatives to ensure consistency in voice and cultivating a social media referral network.

Responsibilities 

  • Design a beautiful, user friendly website. Determine what other sites the company and its affiliates need. Help secure the resources to execute that.    
  • Develop and implement the social media strategy, ensure its effectiveness and encourage adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services in the field .  
  • Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, press-releases, promotions, and ensuring that social media tools (for ex. FB connect, Sharing buttons) are kept up to date.  
  • Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed  
  • Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate  
  • Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company.  
  • Lead the team to spark excitement and conversation with franchisees and customers surrounding our objectives. Lead the team to pitch bloggers and other key thought-leaders  
  • Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results  
  • Regularly feed back insights gained from social media monitoring to the Marketing and Executive team, to help them evolve their strategies in a timely fashion  
  • Take responsibility for the Social Media team and create an environment of excellence  
  • Monitor trends in social media tools, trends and applications; maintain up to date cutting edge knowledge resources on all new and developing Social media trends.  

 

Requirements

 

  • 3-4 years online marketing experience with a strong focus on Web 2.0 technologies; Have a good knowledge of principles of SEO. Must be an enthusiastic and avid social media junkie   
  • Strong project management or organizational skills  
  • Effective people management skills especially in a volunteer environment.  
  • In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Digg, YouTube, Twitter, Flickr etc.) and how they can be deployed in different scenarios  
  • Team player, with the confidence to take the lead and guide others  
  • Must be enthusiastic about our mission, values, and franchise vision .  
  • Command of the English language – excellent written and oral communication skills required.  
  • Public relations, Marketing, Sales, and Community Management experience, a plus, especially in a nonprofit environment.  

To apply:   Please send an email with resume and compensation proposal to margo@peacecentersinternational.org  

 

All finalists for the position are required to undergo a background and credit check. No exceptions.  

 


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